Our initial discussions provided us with two priorities for this site – to quickly push visitors to buy beats on an existing commerce platform, and introduce & up-sell Omito’s new service options. This ground-up design was a conscious effort to make a seamless user experience – it had to be simple and clean, avoiding unnecessary visual distractions. We placed a huge emphasis on creating a way to connect with new and existing clients to find the latest beats and get repeat business via the newsletter.
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