HWC Insurance needed a way to quickly sort users according to the product they were looking for. A form above the fold on the home page, as well as directed navigation allowed customers to select what they were looking for, and then direct them to that page. We then added individual lead capture forms to allow customers to request a quote online, directly from that page.
Our initial discussions provided us with two priorities for this site – to quickly push visitors to buy beats on an existing commerce platform, and introduce & up-sell Omito’s new service options. This ground-up design was a conscious effort to make a seamless user experience – it had to be simple and clean, avoiding unnecessary visual distractions. We placed a huge emphasis on creating a way to connect with new and existing clients to find the latest beats and get repeat business via the newsletter.
RecProtect needed to integrate an online quoting form into their website, which allowed customers to get a recreational vehicle insurance quote in a few minutes for whatever vehicle/model they have. The quoting form was built by our parent organization, Candybox Marketing, but the rest of the site was built by us! The site also includes a self-serve portal where existing clients can engage various services through RecProtect directly from the site!
The Mabin School needed a way to tell their school’s story, as well as promote online registration, in a fun and engaging website that matched the personality of the school itself. We created individual pages for each program, as well as pages to outline the curriculum, other offerings at the school, and even a link so future students could apply online.
Trinity Family Wealth wanted to showcase their services, but also the personality of their company. This required static pages, and a blog that could be updated over time. We created a custom blog template to maintain a consistent appearance for the blog articles, as well as a lead capture form that gave users a free PDF for entering their email address.
AVI Consulting needed to showcase their business online, and a way to start capturing leads. Much of this client’s business comes through word-of-mouth referral and testimonials, so we created a simple website that aimed to push the conversation offline, giving visitors testimonials and a portfolio gallery, but also trying to push them to reach out directly.
Empression is a marketing services company which offers many different services, and needed a way to separate them out. We included these in a directed navigation menu to direct visitors to exactly what they were looking for as quickly as possible. This simplified the customer journey, but served the dual purpose of assessing which services were getting the most attention based on the lead generation forms on each page.
Halton Homeschooling is a homeschooling co-op which involves the parents of children very heavily in their offering, and thus the website needed to cater to parents of young children. This led to a fun and creative vibe in terms of design, but also very simple and directed calls to action. The site allows for separate online registration for each of the age groups, making it easy for parents to sign their kids up!
Liberty Junction Theatre needed a way to promote their different classes and programs, and a way to take and track online registration for their theatre courses. The site is regularly updated with new shows, new classes, and new offerings, so we created page and portfolio templates for these pages to allow the client to quickly duplicate and modify pages on the site.