ideavation is a promotional marketing agency that needed a way to showcase more information about the company, as well as link to their existing online product catalog. We determined that product orders would be the low-hanging fruit, so we created a simplified website with one main page and only a few subpages, and directed users to the online catalogue to allow them to quickly find examples of the work.
Empression is a marketing services company which offers many different services, and needed a way to separate them out. We included these in a directed navigation menu to direct visitors to exactly what they were looking for as quickly as possible. This simplified the customer journey, but served the dual purpose of assessing which services were getting the most attention based on the lead generation forms on each page.
Walsh & Company have several individual services, but they wanted to focus more on selling customers on the company itself. Individual service pages with custom lead capture forms allowed for visitors to reach out for more specific info, but the site itself is geared more towards telling the company story, while making the service information available, but not front-and-center.
Willow Landscape Inc. is a full service landscaping company that offers both personal & commercial services, and with this variation, needed a site where the audiences could each find what they were looking for. We created landing pages for each target audience, as well as individual service pages, to allow customers to really self-select what kind of info they were looking for.