The team at This Is Me TV was looking for a high energy website that took visual cues from extreme sports and energy drinks. It needed to speak clearly to a younger male audience and feature their latest video. Mobile had to be priority – so we created a distinct look just for mobile users. We went over this custom design many times to ensure that the user experience was first and foremost. We pushed to add subscriptions to their newsletter – ultimately we wanted to engage users in multiple ways, past just watching a video.