Our initial discussions provided us with two priorities for this site – to quickly push visitors to buy beats on an existing commerce platform, and introduce & up-sell Omito’s new service options. This ground-up design was a conscious effort to make a seamless user experience – it had to be simple and clean, avoiding unnecessary visual distractions. We placed a huge emphasis on creating a way to connect with new and existing clients to find the latest beats and get repeat business via the newsletter.
TrueFind provides RealEstate appraisal services, so while they wanted to steer clear of the “real estate” feel, imagery was very important in the design. However, they wanted this imagery to be subtle, with more of the focus on the services they provide and the team who provides it. This site has many custom elements and animations which visually set it apart from other sites in the industry.