Andrea Grant-Jones is a leadership coach who needed a way to present her coaching programs to the world. We determined that there were actually multiple offerings, and multiple target audiences, so we structured the site to differentiate between ongoing programs and individual sessions, as well as to separate her multiple audiences – individuals looking for coaching, and corporate teams that need a program that works for their whole team. We then used a few global elements to simplify the sign-up process and make it easier for Andrea to manage and qualify incoming leads.
CSPN needed a way to showcase their mentor profiles, as well as give visitors an easy way to find those mentors, or become one themselves. By separating the Become a Mentor and Become a Mentee calls to action, we allowed visitors to self-select what they wanted to do on the site, and also made it easy to achieve those goals. We also created a custom team page for showcasing the team member biographies.