Camp Northway & Camp Wendigo are a girls and boys summer camp (respectively) that operated 2 distinct camps for 2 distinct target audiences, but they needed to simplify how new campers learned about and signed up for the camp. Most of our work was in reorganizing content to match the user journey, and then building out a site to service the individual target audiences, and their customer base as a whole. They also had a gallery, wanted to showcase camp songs (audio embeds), and had resources to share, so there were multiple custom post types as well.
Camp Mini-Yo-We needed an ecommerce-ready website where they could showcase their different camp programs, take online registration and allow parents to buy and pay for sessions online. We created a custom design, including a custom checkout process that allowed them to showcase each of their programs separately, simplified the purchase for the customer and gave them a better opportunity to showcase what each session had to offer.