HOW IT WORKS



1. DELIVERY METHOD

Step 1 is to choose how you want to do the project. When it comes to your 2 day project, you will have a choice about whether you would like to work in-studio with your project manager, or via the “Launch 48 Satellite”, which is our fancy way of saying you can work from home! It still only costs $3000, and you still get 2 days of dedicated time with a project manager, but you connect online, rather than in-person!

IN-STUDIO PROJECTS

If you choose to do your 2 day project in our creative studio, you come in and sit next to your project manager for 2 days, so if you’re a hands-on learner that wants to be in the thick of the action, this method is perfect for you!

THIS METHOD IS PERFECT IF YOU:
Reside in or (close to) the Mississauga area
Prefer a hands-on style of learning
Describe yourself as “not tech-savvy”
Want a little extra attention from your P.M.

SATELLITE PROJECTS

If you choose to do a 2 day satellite project, then you connect with your P.M. over Skype, Slack or GoToMeeting, rather than coming into our studio. This is perfect if you can’t get to our studio for 2 days, but still want quick results!

THIS METHOD IS PERFECT IF YOU:
Live outside of Mississauga / the GTA
Prefer a more visual style of learning
Have a more technical background
Prefer to be more self-directed


2. THE “GET READY LIST”


Step 2 is the “preparation” phase. Once you sign up, we’ll invite you to a Basecamp project, where you can see a list of tasks to help you prepare for and complete your project, and a Google Drive folder to store any media assets like images and videos, logo files, and even written content that you want on your site.

You will also receive a copy of our Website Content Document, which will help you gather all the content and assets you need, and arrange that content into the pages you will have on your website.

With these tools, you will be able to gather and prepare everything in advance of our 2 days, plus we’ll have time to review it and make sure we have everything we need! A little preparation goes a long way. A lot of preparation goes further.


3. THE 2-DAY SCHEDULE

Step 3 is the actual build portion. 2 days isn’t much time to design and build a website, and you play a big role in making sure the site is complete by the ned of day 2. We start training on Day 1 so you get as much experience as possible with WordPress, then you actually work alongside us to create and implement a design, providing input along the way. Our goal is to make sure you have all the knowledge / resources you need to manage your site going forward!

DAY 1


We will use the first half hour of our day to get setup and have an informal discussion about websites you like and the direction you would like to go in terms of design.

We can spend a few minutes browsing Pinterest and looking at any sites you submitted in Basecamp, and use this to envision a good design for your site.

By now we have a good idea of your tastes and a preliminary vision of a final product, but design is equal parts function and form! We need to talk about a goal for the website, and think about how your user will move through it.

This is when we discuss your objective – whether we want people to call, fill out a form, book a consultation, etc. – as well as calls to action to move users towards those objectives. We’ll also think about what pages users will visit in which order, and use that to plan a user flow.

We may not use every page you add to the Website Content Document, and we may end up adding pages or repurposing content to fit the objectives we set out, but this will depend on our discussion!

Using your objectives, our plan for user path, and the pages we agreed on, we will plan a unique but cohesive design that will help navigate your users to the end goals that you have set out, while simultaneously giving them the content they are looking for / expect.

We will physically draw out every page on a whiteboard, and plan how users will engage with these pages. Once we have all the pages drawn up, we will review our designs and the overall user flow we have created to find out any gaps in the user experience that may need to be closed.

At this point we will have a big drawing of all the pages on the site, the user path will be planned out, and we will have a very rough idea of what the final product could look like. Of course, we won’t know what images we’re using, or even the specific verbiage we have for every page, but the drawings give us the blueprints for every part of the site.

These basic designs influence the build portion of the site, so it’s important to get approvals on each page right from the start – a change to design later in the day might influence more than just the one page, which is why we put the big picture design together early and get your sign off. Your approval will signify acknowledgment that the sitemap we have drawn is the complete list of pages that we will see on the site.

We will take pictures of the approved sitemap and upload it to this task to be referred to as needed.

At lunch we stop for an hour to enjoy a delicious meal from one of the nearby restaurants. Choose from gourmet salads and sandwiches, burgers, burritos, shawarma, pizza and so much more!
The home page is always the first page we build, but we will use this time to talk about what common factors will exist on all pages, and build backwards from there. If several pages have the same elements, we will build templates that allow us to duplicate content rather than create it from scratch for every page.

We will use our approved page designs to plan the build based on a variety of factors like complexity and commonality. Depending on the design, there may only be 3-4 different pages, because several pages have similar setups and can use the same basic structure, with different content. By knowing all the designs in advance, this process goes much smoother.

We will put together a full home page with placeholder content so we have a page on the website that we can then add content to. Using pre-built blocks will allow us to put the page together very quickly and then we use this page to start your training!
This is when we get you set up on the website and train you on how to edit content on your website’s pages. We will create a user profile and get you to log in, and then get you to add content to the home page, which will be your first foray into editing content on the site!
For the majority of the build portion, we divide and conquer! Your project manager will go through and create pages using placeholder content, and when each page is finished structurally, you will go in and add content. The content you brought with you may not be in the right format for the design that has been drawn up, so while your project manager builds the pages to the specifications of the page drawings, you will be tasked with repurposing or re-writing your content to fit those same drawings.

This portion of the project is time-intensive for the project manager, as they will be the ones creating all the pages and adding basic layouts, so your role will primarily be sourcing or gathering content to be used for these pages. As your project manager completes a design, you will be tasked with adding the content into that design. We will do each page one at a time, and will try to get through as many pages as possible before end of day.

At this point you’re basically half way through the process, but don’t fret if all you have is a home page – it’s rare that we get more than 2-3 pages finished in the first day.

We will review the progress we have made the first day and set an agenda for Day 2, and then we wrap up by 5:00pm.

DAY 2


Following up from Day 1, we’ll spend half an hour talking about agendas for the day, setting priorities, and then get back into the build portion! We’ll talk about any challenges we’re facing so far and how we’re going to solve them. If we need to spend some more time training in the morning, we can do that too!
We build a page, you add content, we build a page, you add content. Rinse and repeat. This part of the process is heads-down, focused work that will take us through the rest of the morning. It’s critical that we make good time in this portion, especially if we didn’t get many pages complete the first day. If we have a lot of written content, your project manager might task you with finding images for the pages, or writing your first blog, but the focus of this time is to complete the remaining pages.
We’ll spend a few minutes talking about our progress so far, any challenges we are having, and any issues we will need to solve before end of day. Then we’re off to lunch!

If the project is behind schedule, your project manager may suggest working through lunch, and we will order food and bring it into the studio instead.

Lunch time again! Feel free to choose a new option or go back to the same place. Check out some of your options!
We save all unique or complicated page sections/content to the very end to ensure we have a full page in place on every page, even if some pages look a little off. This includes things like more complex designs, but also includes embedding videos, linking to external sites, and setting up PDF downloads – anything beyond basic layout.
What a busy couple of days it has been! At this point we should be wrapping up finalized design and content on every page, and it’s time to get final sign off. This sign-off indicates that everything from design to content to function is all according to specifications prior to launch. This does not mean the site is complete and we can go home, it just means that the game plan has been set and was stuck to.

Not every project will reach this point before the end of day 2, and even if it ready to go live, not every client is ready to sign off. However, to keep to our 2 day timeline, we do need to have some kind of approval that the work done so far has been according to specifications set forth in the beginning. This ensures that our projects stay in scope, and that you have a product to show off at the end of your 2 days.

Remember, your website should be a continuous focus and you should want to update it over time, so if you have hesitations about the site being “ready” just remember that your site will never be 100% perfect – your site’s visitors’ needs will change, your goals will change, and your website should change accordingly.

This is when we review your site’s search engine optimization to see how your pages would fare in a search engine like Google or Bing. We will do our best to perfect your content but keep in mind, as hard as we’re working to get on the first page of those search results, your competitors are working just as hard. That’s why we focus on teaching you principles rather than just doing the work for you – we will work on a few pages together, but then you will be able to put in ongoing SEO efforts in the future.

We assess the pages based on probable keywords people will use and then an SEO plugin we use provides recommendations on things to improve and change. We make a few changes, maybe modify the content on the pages a little bit and then green means go! Having a good baseline at launch time is going to give you a good starting point, and then over time you can adapt or redirect your SEO efforts to further improve your rankings!

We test everything from links to buttons to mobile responsiveness, filling out forms, etc. and ensure that everything is working as intended. We both do a round of testing independently, noting any anomalies we find. Then we take a few minutes to solve those nagging issues and we’re ready to launch!
This is when we take care of those final nagging issues that are uncovered during the testing phase.
If you’re hosting with us, we would login to your hosting company’s control panel to change the A record for the site and point it to the website we just built together. It will take a few hours for the change to take affect, but that is the only change we have to make.

If you’re not hosting with us, we package up all the WordPress files and SQL database and give them to you to launch on your server. You would need to talk to your hosting company or IT department to manage this as we are not able to launch a site on an external server.

9 AM

Welcome + Agenda Setting

We will use the first half hour of our day to get setup and have an informal discussion about websites you like and the direction you would like to go in terms of design.

9:30 AM

Strategy + Site-mapping

We will use the first half hour of our day to get setup and have an informal discussion about websites you like and the direction you would like to go in terms of design.

10 AM

Wireframing

We will use the first half hour of our day to get setup and have an informal discussion about websites you like and the direction you would like to go in terms of design.

11:30 AM

Design Review

We will use the first half hour of our day to get setup and have an informal discussion about websites you like and the direction you would like to go in terms of design.

12 PM

Lunch Time! Woo!

We will use the first half hour of our day to get setup and have an informal discussion about websites you like and the direction you would like to go in terms of design.

1 PM

Set Build Priorities

We will use the first half hour of our day to get setup and have an informal discussion about websites you like and the direction you would like to go in terms of design.

1:30 PM

Start Home Page

We will use the first half hour of our day to get setup and have an informal discussion about websites you like and the direction you would like to go in terms of design.

2 PM

Training Block 1

We will use the first half hour of our day to get setup and have an informal discussion about websites you like and the direction you would like to go in terms of design.

2:30 PM

Full Build Starts

We will use the first half hour of our day to get setup and have an informal discussion about websites you like and the direction you would like to go in terms of design.

4:30 PM

Day 1 Review

We will use the first half hour of our day to get setup and have an informal discussion about websites you like and the direction you would like to go in terms of design.

9 AM

Welcome + Agenda Setting

We will use the first half hour of our day to get setup and have an informal discussion about websites you like and the direction you would like to go in terms of design.

9:30 AM

Welcome + Agenda Setting

We will use the first half hour of our day to get setup and have an informal discussion about websites you like and the direction you would like to go in terms of design.

11:30 AM

Welcome + Agenda Setting

We will use the first half hour of our day to get setup and have an informal discussion about websites you like and the direction you would like to go in terms of design.

12 PM

Welcome + Agenda Setting

We will use the first half hour of our day to get setup and have an informal discussion about websites you like and the direction you would like to go in terms of design.

1 PM

Welcome + Agenda Setting

We will use the first half hour of our day to get setup and have an informal discussion about websites you like and the direction you would like to go in terms of design.

2:30 PM

Welcome + Agenda Setting

We will use the first half hour of our day to get setup and have an informal discussion about websites you like and the direction you would like to go in terms of design.

3 PM

Welcome + Agenda Setting

We will use the first half hour of our day to get setup and have an informal discussion about websites you like and the direction you would like to go in terms of design.

4 PM

Welcome + Agenda Setting

We will use the first half hour of our day to get setup and have an informal discussion about websites you like and the direction you would like to go in terms of design.

4:30 PM

Welcome + Agenda Setting

We will use the first half hour of our day to get setup and have an informal discussion about websites you like and the direction you would like to go in terms of design.


READY TO START?

All of our websites are designed with a few things like mobile-responsiveness and SEO in mind, but we also have lots of room to customize the site to your needs.

To get a website with all these features (and more!) start by telling us a bit about your project and whether you’d like to do the project in our studio, or via satellite! If you’ve got 2 days and $3000, you’re ready to take the first step!


  • Built Entirely
    in WordPress
  • Customized to
    Your Business
  • Mobile Responsive
    (The right way!)
  • Integrated with
    Google Analytics
  • Optimized for
    Search Engines
  • Linked to Your
    Social Media
  • Finished & Live
    in only 2 Days

We’ll follow up with you within 2 business days, but we’ll also give you something right away when you fill out the form – a copy of our Website Content template, which will help you prepare all the written content for your new site.


I'm interested in an In-Studio Project

I'm interested in a Satellite Project


READY TO START?

If you want to get a new website fast, start by telling us a bit about your project and when you have time for a quick phone call to talk about your needs and goals.

We’ll follow up with you within 2 business days to talk about your project, but we’ll also give you something right away! When you fill out our form, you get a copy of our Website Content template, which will help you prepare all the written content for your new site.


  • Built Entirely
    in WordPress
  • Customized to
    Your Business
  • Mobile Responsive
    (The right way!)
  • Integrated with
    Google Analytics
  • Optimized for
    Search Engines
  • Linked to Your
    Social Media
  • Finished & Live
    in only 2 Days

I'm interested in an In-Studio Project

I'm interested in a Satellite Project